Why use this setting?
Audience targeting lets you show the campaign only to the visitors it’s intended for. By distinguishing between all users, new or non-converted visitors, and converted visitors who have already shared their email, you can deliver more relevant messages and avoid unnecessary interruptions.
Where it works best?
Use audience selection when different visitor groups require different communication:
When welcoming all visitors with first-time offers or onboarding tips.
When nurturing non-converted users who may still need motivation to subscribe or take action.
When engaging converted visitors with loyalty messages, upsells, or post-subscription guidance.
What does it solve?
Audience filtering prevents one-size-fits-all messaging and helps you avoid showing irrelevant campaigns to users who have already subscribed or converted. It improves clarity, reduces annoyance, and makes each campaign feel intentional and useful.
Best practice tip:
Always set at least a basic audience rule (new vs. converted) to avoid repeating the same campaign to users who have already completed the desired action. This keeps your communication clean, respectful, and more effective.