Why use this trigger?
Selecting text is an often-overlooked behavior that reveals strong intent — especially on product or pricing pages. When a visitor highlights a product name, specification, or key phrase, they may be preparing to search for a cheaper alternative, compare options, or check competitor offers. A text-selection trigger allows you to intervene at the right moment by offering added value, reassurance, or a benefit that keeps the visitor engaged instead of leaving the page.
Where it works best?
Use this trigger in situations where text selection clearly signals comparison behavior or potential abandonment:
Product titles and specifications — when users highlight details to copy into a search engine.
Pricing and plan pages — where comparing features or prices is common before decision-making.
Technical product pages — when visitors copy model numbers, variants, or attributes.
Promo or discount content — highlighting text often means users are checking if a better deal exists.
Blog posts or guides — where selecting certain terms may indicate confusion or interest in deeper information.
What does it solve?
Text-selection triggers help you catch users right before they leave to compare prices or alternatives elsewhere. By offering a discount, unique benefit, fast assistance, or added reassurance at the moment of selection, you can redirect their attention back to your offer and dramatically reduce comparison-driven abandonment. This makes the trigger especially powerful for e-commerce and high-competition product categories.
Best practice tip:
Keep your reaction timely and relevant. A subtle, value-focused message works best — such as a small incentive, clear advantage, or helpful guidance. Avoid being intrusive; the goal is to offer something meaningful just as the user shows signs of searching elsewhere.