Why use this trigger?
Mailocator Events allow you to react to meaningful actions users take across your entire website — not just on the page where the campaign appears. When a visitor performs a defined action (such as adding a product to the cart or opening a key page), Mailocator records an event. If the Event Trigger detects that this event has happened, the campaign activates instantly.
This makes Events ideal for situations where the user’s previous actions should change what they see next. For example, once a visitor adds an item to their cart, showing a subscription form is no longer relevant — but showing a motivation message (“Complete your order and get free shipping”) becomes highly effective.
Where it works best?
Use Event Triggers when visitor actions or multi-step paths signal intent, readiness, or a shift in context:
Add-to-cart or basket visits — block subscription campaigns and activate motivation campaigns that help users finalize the purchase.
Product pages or collections — display targeted offers when users explore high-value items.
Pricing or subscription pages — react when visitors evaluate your plans or compare options.clarification.
Support, FAQ, or help pages — offer guidance when users show signs of needing assistance.
Category paths — trigger dynamic recommendations based on deeper browsing patterns.
Content funnels — reveal targeted content when users move through guides, articles, or tutorials.
What does it solve?
Event-based triggers help you recognize and act on meaningful behavior that may span several pages or steps. Instead of relying on single-page interactions, you can respond to deeper patterns like comparison behavior, purchase intent, or repeated product exploration. This ensures that campaigns appear at exactly the right moment and always match the user’s current stage in their journey.
Example:
When a user adds a product to the cart or visits the basket page, Mailocator creates an event such as in_basket. This event automatically blocks all subscription campaigns — because at this stage they are no longer relevant — and instead enables motivational campaigns that help the user complete their purchase. For example, you can show a message like “Finish your order now and get free shipping.” This ensures the user always sees the most appropriate and conversion-focused message for their current step in the shopping journey.
Best practice tip:
Define events around the actions that truly matter — such as add-to-cart actions, pricing visits, or repeated views of key products. Use clear, consistent event names and connect them to contextual campaigns that support the user’s next step, rather than broad or generic messages.