Why use this setting?
Targeting by country, region, browser language, or page language ensures your campaign is shown in the right context. Visitors expect content that matches their location and language, and aligning your campaign with these parameters increases clarity, trust, and relevance. This is especially important when showing localized offers, region-specific information, or language-dependent messages.
Where it works best?
Use location and language settings when your campaign is tailored to a specific audience segment:
When offering country-specific promotions, shipping options, or currency information.
When displaying content in a particular language or matching the visitor’s browser language for better comprehension.
When adapting campaigns to different regions with unique rules, pricing, or availability.
When running multilingual websites and you want messages to appear only on selected language variants.
What does it solve?
Location and language targeting prevent irrelevant or confusing messages from appearing to the wrong users. It ensures that regional restrictions, local offers, and language-specific content reach only the visitors for whom they are intended, which improves user experience and increases conversion accuracy.
Best practice tip:
Match your campaign language to the browser or page language whenever possible. For region-specific promotions, always combine the correct country filter with the right audience to avoid showing unavailable offers to users outside the intended area.