Why use this trigger?
Exit intent is one of the strongest signals that a visitor is about to leave the site. When the mouse cursor moves quickly toward the top edge of the browser, it often means the user is closing the tab, switching pages, or abandoning their purchase. An exit-intent trigger gives you one last, well-timed opportunity to re-engage them before they’re gone.
Where it works best?
Use this trigger on critical conversion points where preventing abandonment has the biggest impact:
Cart and checkout pages — offer support, show trust badges, or remind users of what they’re about to leave behind.
Product pages — display an incentive or highlight unique selling points when visitors attempt to exit.
Lead-generation pages — encourage sign-up before the user leaves with no action taken.
Pricing pages — offer assistance or quick contact options for users hesitating at decision time.
Landing pages — present a softer message, such as a discount or downloadable guide, before the visitor leaves.
What does it solve?
Exit-intent campaigns are designed to reduce abandonment at the most critical moment. They help recover otherwise lost visitors by offering reassurance, value, or the final nudge needed to convert.
Best practice tip:
Use exit intent only for desktop, where cursor movement reliably indicates user behavior. Keep the message clear and helpful — avoid aggressive tactics. A gentle reminder or a small incentive usually works best.